MTV Live Sessions is the little sister of MTV’s famed Unplugged series. Together with Pick Up! MTV revived the format with artists including Samy Deluxe, Andreas Bourani and Robin Schulz. Exclusive gigs were set up at extraordinary locations like Stuttgart’s famous Mercedes Benz Museum or the Lenbach Palais in Munich. We developed a campaign to kick off the series and system of flexible co-brand assets in a bold black/white and yellow look that is easily recognizable across every channel.