Red Bull

Neymar Jr’s Five


Neymar Jr’s Five – Global Campaign

Neymar Jr himself hosts the world’s biggest street soccer tournament with over 100.000 participants in more than 60 countries and a world finals event in his hometown Praia Grande, Brazil. The tournament has a unique, open and positive atmosphere informed by Brazilian easiness which we defined the core for all of the communication.

Together with the splendid marketing team at Red Bull Headquarters we crafted an extensive campaign that activated consumers, participants and audiences over a span of 6 months.The production featured multiple on location shoots resulting in a wide range of assets including Facebook video, Instagram stories, SnapChat Lenses, GIFs and a Chat Bot.

People had a chance to be in Neymar Jr’s team by taking part in an instagram competiton.